Project details
A platform for marketing automation that allows customers to use and combine multiple channels (email, SMS, WhatsApp or PUSH notifications) to create unique customer journey and cover user bases of millions.
Project length
Cooperation model
Client’s goal
Client
A mailing list marketing tool that has evolved from a small startup to a well-established company providing services to a wide variety of top businesses with major consumer audiences.
Main Challenge
The client needed to strengthen the team in order to upgrade the platform by integrating new technologies to made it more efficient, scalable and being able to operate even bigger volume of audience.
Solutions & Contributed features
To tackle client’s main concerns our team first of all concentrated on the improvement of the backend system to avoid slowdowns or disruptions by migrating the product to microservices, which accelerated the platform and made it more flexible. The old systems are in .NET, and the new ones are mostly in Java, also use Apache Kafka, Apache Storm, and a few other technologies. To update the frontend the team worked on designing and implementing new user flows to make the app usage less time-consuming and more convenient.
Provided services
Tools and technologies we used
Customer evaluation
